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Basic Marketing Research / Gilbert A. Churchill, Jr.

By: Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, 1996.Edition: 3rd edDescription: xvii, 863p. : ill. ; 27cmISBN:
  • 0030983673
Other title:
  • Marketing research
Subject(s): LOC classification:
  • HF5415.2 C31
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Nyankpala Central Library General Stacks HF5415.2 C31 (Browse shelf(Opens below)) Available NYK-011611024555
Books Books Nyankpala Central Library General Stacks HF 5415.2 C32 (Browse shelf(Opens below)) Available NYK-01161104556

One "Statistics command summary" chart inserted.

Includes bibliographical references and index.

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