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Marketing planning : where strategy meets action / Stephan Sorger.

By: Material type: TextTextPublication details: Boston : Pearson, 2012.Description: xxv, 323 p. : ill. ; 23cmISBN:
  • 9780132544702
  • 0132544709
Subject(s): LOC classification:
  • HF5415.13 .S51
Contents:
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Faculty of Education General Stacks HF5415.13 S51 (Browse shelf(Opens below)) Available GRAD-032041662

Includes bibliographical references and index.

The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.

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