Marketing :
Pride, William M., 1942-
Marketing : Concepts and Strategies / William M. Pride, O.C. Ferrell. - 2008 expanded edition - Boston : Houghton Mifflin Co., c2007 - 1 v. (various pagings) : col. ill., col. maps ; 29 cm.
Marketing : Concepts and Strategies / William M. Pride, O.C. Ferrell. - 2008 expanded edition - Boston : Houghton Mifflin Co., c2007 - 1 v. (various pagings) : col. ill., col. maps ; 29 cm.