Marketing : Concepts and Strategies / William M. Pride, O.C. Ferrell.

By:

Pride, William M, 1942-

Contributor(s):

Ferrell, O. C

Material type: Text

TextPublication details: Boston : Houghton Mifflin Co., c2007Edition: 2008 expanded editionDescription: 1 v. (various pagings) : col. ill., col. maps ; 29 cmISBN:

0618192433 (Library ed.)

Subject(s):

Marketing

LOC classification:

HF5415 M14

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	SDD-UBIDS Library General Stacks	HF5415 M14 (Browse shelf(Opens below))	Available		WA-04170700733

Includes bibliographical references and indexes.

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Marketing : Concepts and Strategies / William M. Pride, O.C. Ferrell.