Principles and practice of social marketing :
Donovan, Robert J.
Principles and practice of social marketing : an international perspective / Rob Donovan ; Nadine Henley - Cambridge ; New York : Cambridge University Press, 2010. Reprint 2012 - xix, 504p. : ill. ; 26cm.
Principles and practice of social marketing : an international perspective / Rob Donovan ; Nadine Henley - Cambridge ; New York : Cambridge University Press, 2010. Reprint 2012 - xix, 504p. : ill. ; 26cm.