MARC details
| 000 -LEADER |
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| fixed length control field |
02738cam a22003014a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
16457082 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200127011600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100914s2010 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010039401 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780521194501 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780521167376 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LC |
| Transcribing agency |
LC |
| Modifying agency |
LC |
| Language of cataloging |
Eng. |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5414 |
| Item number |
.D51 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Donovan, Robert J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles and practice of social marketing : |
| Remainder of title |
an international perspective / |
| Statement of responsibility, etc. |
Rob Donovan ; Nadine Henley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cambridge ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Cambridge University Press, |
| Date of publication, distribution, etc. |
2010. |
| -- |
Reprint 2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 504p. : |
| Other physical details |
ill. ; |
| Dimensions |
26cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 429-484) and index. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: List of figures; List of tables; Preface; Acknowledgements; 1. Social marketing and social change; 2. Principles of marketing; 3. Social marketing and the environment; 4. Advocacy and environmental change; 5. Principles of communication and persuasion; 6. Models of attitude and behaviour change; 7. Research and evaluation; 8. Ethical issues in social marketing; 9. The competition; 10. Segmentation and targeting; 11. The marketing mix; 12. Using media in social marketing; 13. Using sponsorship to achieve changes in people, places and policies; 14. Planning and developing social marketing campaigns and programmes; 15. Case study: the Act-Belong-Commit Campaign promoting positive mental health; Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing"-- |
| Assigning source |
Provided by publisher. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Source of heading or term |
Commerce |
| General subdivision |
Commerce |
| 610 ## - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| General subdivision |
Purchasing. Selling. Sales personnel. Sales executives |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Sales & Selling |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Henley, Nadine. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |