Qualitative consumer & marketing research /
Belk, Russell W.
Qualitative consumer & marketing research / Russell Belk ; Eileen Fischer ; Robert V. Kozinets. - London : SAGE, 2013. - 234 p. : ill. ; 25cm
Qualitative consumer & marketing research / Russell Belk ; Eileen Fischer ; Robert V. Kozinets. - London : SAGE, 2013. - 234 p. : ill. ; 25cm