MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01287cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20062585 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230308053233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171016s2018 mdu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017042452 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781538101049 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781538101056 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LC |
| Language of cataloging |
Eng. |
| Transcribing agency |
LC |
| Modifying agency |
LC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.B41 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blakeman, Robyn, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Integrated marketing communication : |
| Remainder of title |
creative strategy from idea to implementation / |
| Statement of responsibility, etc. |
Robyn Blakeman |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lanham : |
| Name of publisher, distributor, etc. |
Rowman & Littlefield, |
| Date of publication, distribution, etc. |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 359p. : |
| Dimensions |
26cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Source of heading or term |
Commerce |
| General subdivision |
Marketing. Distribution of products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Blakeman, Robyn, 1958- author. |
| Title |
Integrated marketing communication |
| Edition |
Third edition. |
| Place, publisher, and date of publication |
Lanham : Rowman & Littlefield, [2018] |
| International Standard Book Number |
9781538101063 |
| Record control number |
(DLC) 2017051349 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (UDS ILS) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| UDS Library item type |
Books |