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Basic Marketing Research / Gilbert A. Churchill, Jr.

Material type: Text

TextSeries: The Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press, 1996Edition: 3rd ed.Description: xvii, 863p. : ill. ; 27cm.ISBN: 0030983673.Other title: Marketing research.Subject(s): | Marketing research

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Nyankpala Central Library Welcome to UDS Library, Nyankpala Campus General Stacks	HF5415.2 C31 (Browse shelf)	Available		NYK-011611024555
Books	Nyankpala Central Library Welcome to UDS Library, Nyankpala Campus General Stacks	HF 5415.2 C32 (Browse shelf)	Available		NYK-01161104556

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One "Statistics command summary" chart inserted.

Includes bibliographical references and index.

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