Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson.
Material type:
TextPublication details: Mason, OH : Thomson /South-Western, c2006.Edition: 3rd edDescription: xix, 588 p. : ill. ; 24 cmISBN: - 0324319967 (hardcover)
- HD9980.5 .H53
| Item type | Current library | Call number | Status | Date due | Barcode | |
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SDD-UBIDS Library General Stacks | HD9980.5 H53 (Browse shelf(Opens below)) | Available | WA-041706000737 | ||
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SDD-UBIDS Library General Stacks | HD9980.5 H55 (Browse shelf(Opens below)) | Available | WA-041706000736 |
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| HD9980.5 B11 Services Marketing and Management | HD9980.5 B12 Services Marketing and Management | HD9980.5 H53 Services marketing : | HD9980.5 H55 Services marketing : | HD9980.5 L51 Services Marketing | HD9995 G61 The Selling of Contraception | HE193P52 Policy Analysis of Transport Network |
Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
Includes bibliographical references and index.
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