Basic marketing research / Gilbert A. Churchill, Jr.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1996.Edition: 3rd edDescription: xvii, 863 p. : col. ill., col. maps ; 27 cmISBN: - 0030983673
- Marketing research
- HF5415.2 .C33
| Item type | Current library | Call number | Status | Date due | Barcode | |
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SDD-UBIDS Library General Stacks | HF5415.2 C33 (Browse shelf(Opens below)) | Available | WA-041706000557 | ||
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SDD-UBIDS Library General Stacks | HF5415.2 C34 (Browse shelf(Opens below)) | Available | WA-041706000558 |
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| HF5415.2 C31 Modern Marketing Research Step by Step | HF5415.2 C32 Modern Marketing Research Step by Step | HF5415.2 C33 Basic marketing research / | HF5415.2 C34 Basic marketing research / | HF5415.2 C35 Modern Marketing Research Step by Step | HF5415.2 C36 Modern Marketing Research Step by Step | HF5415.2 D31 Marketing research in a marketing environment / |
One "Statistics command summary" chart inserted.
Includes bibliographical references and index.
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