Strategic brand management / Alexander Chernev
Material type:
TextPublication details: USA : Cerebellum Press, 2020.Edition: 3rd edDescription: vi, 258p. : 24cmISBN: - 9781936572625
- HF5415.15 .C31
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Nyankpala Central Library General Stacks | HF5415.15 C31 (Browse shelf(Opens below)) | 1 | Available | NYK-0122041685 |
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| HF5415.13 K51 A framework for marketing management | HF 5415.13 P21 Applications in Basic Marketing : | HF5415.13 S51 Marketing planning : | HF5415.15 C31 Strategic brand management | HF5415.2 B21 Qualitative consumer & marketing research / | HF5415.2 C31 Basic Marketing Research | HF 5415.2 C32 Basic Marketing Research |
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