Marketing planning : where strategy meets action / Stephan Sorger.
Material type:
TextPublication details: Boston : Pearson, 2012.Description: xxv, 323 p. : ill. ; 23cmISBN: - 9780132544702
- 0132544709
- HF5415.13 .S51
Contents:
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Books
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Faculty of Education General Stacks | HF5415.13 S51 (Browse shelf(Opens below)) | Available | GRAD-032041662 |
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| HF5415.13 K51 A framework for marketing management | HF 5415.13 M81 Marketing Management | HF5415.13 P21 Marketing Mmanagement | HF5415.13 S51 Marketing planning : | HF 5415.135 K21 Strategic Marketing Problem:Cases and Comments | HF5415.15 C31 Strategic brand management | HF5415.2 B21 Qualitative consumer & marketing research / |
Includes bibliographical references and index.
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
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