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Contemporary brand management / Johny K. Johansson ; Kurt A. Carlson

By: Material type: TextTextPublication details: Thousand Oaks, CA : SAGE Publications, Inc., 2015.Description: xi, 259p. ; ill. : 24cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781452242873
Subject(s): LOC classification:
  • HF5415.1255 .J51
Contents:
Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Faculty of Education General Stacks HF5415.1255 J51 (Browse shelf(Opens below)) Available GRAD-032041700

Includes bibliographical references and index.

Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.

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