Essentials of marketing research / William G. Zikmund.
Material type: TextPublication details: Fort Worth, TX : Dryden Press, c1999.Description: xxii, 422 p. : col. ill. ; 26 cmISBN:- 0030243564, 9780030243561
- HF5415.2 .Z31
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | CKT-UTAS Library General Stacks | HF5415.2 Z34 (Browse shelf(Opens below)) | Available | NAV-51702000872 |
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HF5415.2 K81 International Marketing Research Management / | HF5415.2 K82 International Marketing Research Management / | HF5415.2 P61 The Private marketing entrepreneur and rural development : | HF5415.2 Z34 Essentials of marketing research / | HF5415.3 T54 Cases in consumer behavior / | HF5429 B11 Retail management : | HF5429 B12 Retail management : |
Includes bibliographical references and index.
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