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Essentials of marketing research / William G. Zikmund.

By: Material type: TextTextPublication details: Fort Worth, TX : Dryden Press, c1999.Description: xxii, 422 p. : col. ill. ; 26 cmISBN:
  • 0030243564, 9780030243561
Subject(s): LOC classification:
  • HF5415.2 .Z31
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books CKT-UTAS Library General Stacks HF5415.2 Z34 (Browse shelf(Opens below)) Available NAV-51702000872

Includes bibliographical references and index.

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