Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2004.Description: 1v.(various pagings): col. ill. ; 28 cmISBN: - 0072547030 (alk. paper)
- 007121478X (international ed. : alk. paper)
- HF5415 .K26
| Item type | Current library | Call number | Status | Date due | Barcode | |
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CKT-UTAS Library General Stacks | HF 5415 K26 (Browse shelf(Opens below)) | Available | NAV-51702024576 |
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| HF5415.I265 I51 Internet Marketing | HF5415 J51 Principles and Practice of Marketing | HF5415 K21 Marketing : | HF 5415 K26 Marketing : | HF5415 M11 Business to Business Marketing / | HF5415 M12 Business to Business Marketing / | HF5415 N21 Business and Finance |
Includes bibliographical references (CN1-CN14) and index.
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