Advertising, Promotion & Supplemental Aspects of Integrated Marketing communications /
Shimp, Terence A.
Advertising, Promotion & Supplemental Aspects of Integrated Marketing communications / Terence A. Shimp. - 6th ed. - Mason, Ohio : Thomson South-Western, c2003. - xxi, 650 p. : ill. (some col.) ; 29 cm.
Advertising, Promotion & Supplemental Aspects of Integrated Marketing communications / Terence A. Shimp. - 6th ed. - Mason, Ohio : Thomson South-Western, c2003. - xxi, 650 p. : ill. (some col.) ; 29 cm.