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Advertising, Promotion & Supplemental Aspects of Integrated Marketing communications / (Record no. 16999)

MARC details
000 -LEADER
fixed length control field 00892cam a22003014a 4500
001 - CONTROL NUMBER
control field 12781763
003 - CONTROL NUMBER IDENTIFIER
control field UDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170503053418.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020520s2003 ohua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002071957
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030352711
040 ## - CATALOGING SOURCE
Transcribing agency LC
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .S31
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 10 - TITLE STATEMENT
Title Advertising, Promotion & Supplemental Aspects of Integrated Marketing communications /
Statement of responsibility, etc. Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, Ohio :
Name of publisher, distributor, etc. Thomson South-Western,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 650 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Source of heading or term HF
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="www.thomsonrights.com">www.thomsonrights.com</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="www">www</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Uniform Resource Identifier Price effective from Koha item type
    Library of Congress Classification     Faculty of Education Faculty of Education 03/05/2017   HF5415.2 S31 FoE-031705002961 03/05/2017 1 www.thomsonrights.com 03/05/2017 Books