Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, c2003. - xvii, 893 p. : col. ill. ; 26 cm.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, c2003. - xvii, 893 p. : col. ill. ; 26 cm.