Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2003.Edition: 3rd edDescription: xvii, 893 p. : col. ill. ; 26 cmISBN: - 0130996114
- TX911.3.M3 K51 2003
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SDD-UBIDS Library General Stacks | TX911.3.M3 K51 (Browse shelf(Opens below)) | Available | WA-041707000923 |
Includes bibliographical references and index.
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