Marketing research / Alvin C. Burns, Ronald F. Bush.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 5th edDescription: xxvii, 669 p. : ill. (chiefly col.) ; 27 cmISBN: - 9780136027041
- 0136027040
- 22
- HF5415.2 .BB81 2010
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SDD-UBIDS Library General Stacks | HF5415B81 (Browse shelf(Opens below)) | Available | WA-041701003620 |
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| HF5415 A51 Marketing: An Introduction | HF5415 B51 Marketing / | HF5415 B52 Marketing / | HF5415B81 Marketing research / | HF5415 C61 Critical Marketing Studies | HF5415 C62 Critical Marketing Studies | HF5415 C63 Critical Marketing Studies |
Includes bibliographical references and indexes.
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