Consumer behavior, an integrative approach / James U. McNeal.
Material type:
TextPublication details: Boston : Little, Brown, c1982.Description: xxi, 426 p. : ill. ; 24 cmISBN: - 0316563099 :
- HF5415.33 .M11
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SDD-UBIDS Library General Stacks | HF5415.33 M11 (Browse shelf(Opens below)) | Available | WA-041706000672 |
Supplemented by: Consumer behavior, classical and contemporary dimension / edited [by] James U. McNeal and Stephen W. McDaniel. 1982.
Includes bibliographical references and indexes.
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