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Consumer behavior, an integrative approach / James U. McNeal.

By: Material type: TextPublication details: Boston : Little, Brown, c1982.Description: xxi, 426 p. : ill. ; 24 cmISBN:
  • 0316563099 :
Subject(s): LOC classification:
  • HF5415.33 .M11
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Books SDD-UBIDS Library General Stacks HF5415.33 M11 (Browse shelf(Opens below)) Available WA-041706000672

Supplemented by: Consumer behavior, classical and contemporary dimension / edited [by] James U. McNeal and Stephen W. McDaniel. 1982.

Includes bibliographical references and indexes.

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