Strategic advertising campaigns / Don E. Schultz.

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TextPublication details: Lincolnwood, Ill., USA : NTC Business Books, 1989.Edition: 3rd edDescription: xix, 630 p. : ill. ; 25 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	SDD-UBIDS Library General Stacks				HF5823 S11 (Browse shelf(Opens below))					Available			WA-041701003290

Includes bibliographical references (p. 619) and index.

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