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Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Chicago, Ill : Irwin, c1997.Description: xxii, 728 p. : ill. ; 25 cmISBN:
  • 025617802X
Subject(s): LOC classification:
  • HF5415.129 .P21
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books SDD-UBIDS Library General Stacks HF5415.129 P21 (Browse shelf(Opens below)) Available WA-041706000947

Includes bibliographical references and index.

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