Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman

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TextPublication details: Lanham : Rowman & Littlefield, 2018.Edition: 3rd edDescription: viii, 359p. : 26cmContent type:

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Additional physical formats: Online version:: Integrated marketing communicationLOC classification:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Faculty of Education General Stacks	HF5415.123 (Browse shelf(Opens below))	Available		GRAD-032041702

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Previous	HF 5415.12 H33 African Marketing Practice Cases from Ghana	HF 5415.12 H34 African Marketing Practice Cases from Ghana	HF 5415.12 P21 Markketing Management	HF5415.123 Integrated marketing communication :	HF5415.123 C41 Integrated advertising, promotion, and marketing communications	HF5415.123 P21 Strategic integrated marketing communications	HF 5415.125 L31 Marketing engineering	Next

Includes bibliographical references and index.

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