Marketing research / Donald R. Cooper, Pamela S. Schindler.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 1st edDescription: xix, 790 p. : ill. ; 28 cm. +ISBN: - 0072837861 (alk. paper)
- HF5415.2 .S11
| Item type | Current library | Call number | URL | Copy number | Status | Date due | Barcode | |
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Faculty of Education General Stacks | HF 5415.2. S11 (Browse shelf(Opens below)) | Link to resource | 1 | Available | FOE-031705002693 |
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| HF 5415.2 M11 Marketing Research | HF 5415.2 M12 Marketing Research | HF 5415.2 S11 Marketing research | HF 5415.2. S11 Marketing research / | HF 5415 .2 S31 Advertising,Promotion and Supplemental Aspects of Integrated Marketing Communications | HF 5415.2 S31 Advertising,Promotion,and Supplemental Aspects of Integrated Marketing Communications | HF 5415.3 P21 Consumer Behavior and Marketing Strategy |
Includes bibliographical references (p. 726-749) and indexes.
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